Fifi Flowers created a fictional fashion blog with fictional contributors who are characters in her book in the works: Stealing Hearts. Her main character Chanel Devlin is the editor-in-chief for the Fashionista Forward blog that was originated by Willow Dane, another character in Fifi's Just A Number novel.
Excerpt from Just A Number
When I was just starting out in my profession, in my spare
time, I had tried my luck at being a fashionista blogger. I set up a free
website where I wrote and posted photos about anything and everything fashion.
It was just for fun, but it started getting hits and followers. Then,
businesses began to contact me for paid sponsorships. A fluke turned into a
money maker. The bigger it got, the more notice I received, and that was when
the big article was written about me.
The published interview brought even more people to my, once little, Fashionista
Forward blog and suddenly, I was in need of extra help. Posting for help,
some of my devoted blog subscribers volunteered. If they hadn’t, it wouldn’t
still be alive today. I’m no longer involved. I sold it to a small group of
fashionistas, a few of my fangirls that had jumped in to help. They have been
very supportive of my fashion clients. The internet is a powerful tool. - Willow Dane
This post was originally published 2.16.2017 and has been edited with a new date 9.15.2023